THE YELLOW POPPY
The Full Brand Identity / Tier 03
The Yellow Poppy is an experiment that brought a lot of fun into my creative process. As a brand designer, I found myself asking: what would my own brand look and feel like if it existed as a cocktail bar? There was no client, no brief, just curiosity and the freedom to explore. I dove headfirst into reimagining The Yellow Poppy beyond a logo or a color palette, giving it a place, a mood, and a personality you could actually step into. What started as a playful „what if“ turned into a visual identity that feels fresh, elegant, and effortlessly inviting, a little escape into what my brand could become in another life.
Deliverables
Creative Direction
Logo Design
Brand Identity
Custom Illustrations
Collateral
The Yellow Poppy
Full Brand Identity / Tier 03
The Yellow Poppy is an experiment that brought a lot of fun into my creative process. As a brand designer, I found myself asking: what would my own brand look and feel like if it existed as a cocktail bar? There was no client, no brief, just curiosity and the freedom to explore. I dove headfirst into reimagining The Yellow Poppy beyond a logo or a color palette, giving it a place, a mood, and a personality you could actually step into. What started as a playful „what if“ turned into a visual identity that feels fresh, elegant, and effortlessly inviting, a little escape into what my brand could become in another life.
Deliverables
Creative Direction
Logo Design
Brand Identity
Custom Illustration
Collateral
The result? A warm fusion of hand-drawn illustrations, sun-soaked golden and cream tones, and elegant, timeless typography. My aim was to craft an identity that feels both effortlessly chic and quietly inviting. The Yellow Poppy’s identity is a playful escape into „what if,“ inviting you to imagine a place where every detail, from the coasters to the cocktails, tells a story. Feels like a place you’d want to stay for just one more drink!
