breaker
The Visual foundation / Tier 01
This surfboard brand project was about creating a little rebellion against the world of the bro’s. As a brand designer, I found myself asking: what does surf culture look like without the ego and the same tired color palettes everyone’s been using for decades? I dove headfirst into building a brand that feels playful, and colorful. What started as a „what if“ turned into an identity that feels like sunshine and mischief, a surfboard brand for anyone who just wants to have fun in the water.
Deliverables
Full Logo Suite
Colour Palette
Typography
Brand Guidelines
Collateral (extra)
The Yellow Poppy
Full Brand Identity / Tier 03
The Yellow Poppy is an experiment that brought a lot of fun into my creative process. As a brand designer, I found myself asking: what would my own brand look and feel like if it existed as a cocktail bar? There was no client, no brief, just curiosity and the freedom to explore. I dove headfirst into reimagining The Yellow Poppy beyond a logo or a color palette, giving it a place, a mood, and a personality you could actually step into. What started as a playful „what if“ turned into a visual identity that feels fresh, elegant, and effortlessly inviting, a little escape into what my brand could become in another life.
Deliverables
Creative Direction
Logo Design
Brand Identity
Custom Illustration
Collateral
