Conchiglia was designed around the idea of a shell washed up on shore, delicate, sun-bleached, and quietly luxurious. The custom logotype takes its cues straight from the name itself, letterforms that curve and swirl like something the sea shaped over time, with a small symbol above it echoing pearls caught mid-roll across sand. I wanted the typography to feel elegant but organic, nothing too rigid or corporate, more like it was drawn by hand and softened by salt air. The palette moves through coastal blues, warm sandy neutrals, and soft off-whites, colors pulled straight from the Mediterranean coastline the brand lives in. Every touchpoint, from the packaging to the photography, treats the jewelry itself as a found treasure, something plucked from the shoreline rather than manufactured, „il tuo lusso“ made tangible in a shell, a ribbon, a single pearl catching the light.