THE FAB 3
The Full Brand Identity / Tier 03
REBRANDING LEMONADE FOR A NEW GENERATION
While most handcrafted brands lean into heritage, provenance, and nature, the Fab 3 flips the script and makes organic feel fun again. Just because it’s healthy doesn’t mean it needs to be boring. Instead I build a brand that’s raw, expressive, and unapologetically bold. It’s lemonade with an attitude.
Deliverables
Brand Strategy
Brand Identity
Custom Illustrations
Animation
Packaging
Marketing Material
The Yellow Poppy
Full Brand Identity / Tier 03
REBRANDING LEMONADE FOR A NEW GENERATION
While most handcrafted brands lean into heritage, provenance, and nature, the Fab 3 flips the script and makes organic feel fun again. Just because it’s healthy doesn’t mean it needs to be boring. Instead I build a brand that’s raw, expressive, and unapologetically bold. It’s lemonade with an attitude.
Special edition with metallic foil effect.
