Before designing anything, I researched Sardinian culture, symbolism, and fauna. Four animals kept surfacing throughout that research: the mouflon, the rooster, the tortoise, and the sardine. They’re deeply anchored in Sardinia’s collective visual memory yet barely used consistently as a brand world in the island’s restaurant scene. That was the opportunity: instead of a generic „Italian look,“ build an identity that only makes sense in Sardinia, one instantly recognizable there. This research directly shaped the visual language: illustrations of the four animals running through the island’s colors and geometric patterns, and as the symbol, a reinterpretation of „Su Coccu,“ a traditional Sardinian sign of protection against negative energy. The logotype echoes these same geometric patterns, so wordmark and illustration speak the same visual language.